Pii: S0028-3932(00)00063-4

For centuries painters have predominantly painted portraits with the model’s left-cheek facing the viewer. This has been even more prevalent with females (:68%) than males (:56%). Numerous portraits painted by Rembrandt typify this unexplained phenomenon. In a preliminary experiment, subjects judged 24 emotional and social character traits in 20 portraits by Rembrandt. A factor analysis revealed that females with their left cheek exposed were judged to be much less socially appealing than less commonly painted right-cheeked females. Conversely, the more commonly painted right-cheeked males were judged to be more socially appealing than either left-cheeked males or females facing either direction. It is hypothesized that hemispheric asymmetries regulating emotional facial displays of approach and avoidance influenced the side of the face Rembrandt’s models exposed due to prevailing social norms. A second experiment had different subjects judge a different collection of 20 portraits by Rembrandt and their mirror images. Mirror-reversed images produced the same pattern of results as their original orientation counterparts. Consequently, hemispheric asymmetries that specify the emotional expression on each side of the face are posited to account for the obtained results. © 2000 Elsevier Science Ltd. All rights reserved.